TIFFANY & CO. LIGHTS UP ST PANCRAS INTERNATIONAL WITH SCENTED CHRISTMAS TREE CELEBRATING ITS SIGNATURE FRAGRANCE.
St. Pancras International has partnered up with Tiffany & Co. to unveil its first scented Christmas tree and fragrance shop in the heart of the station's Arcade, offering a touch of sparkle, sophistication and magic for the holiday season.
The magnificent 43-foot Tiffany tree has over 1,800 decorations including 600 perfume bottle replicas of Tiffany & Co.’s Signature Eau de Parfum fragrance and embodies the brilliance and modern creativity of the legend that is Tiffany & Co.
The sparkling floral scent of Tiffany's Signature Eau de Parfum fragrance will be diffused from the tree at key intervals each day, creating a unique immersive sensorial experience for holiday shoppers.
The innovative tree design brings to life the magic of Tiffany’s holiday advertising campaign, “The Holidays Made by Tiffany”. At the heart of Tiffany’s theme this year is the holiday hero – a chrome articulated drawing figure first seen in the legendary Gene Moore’s 1960s imaginative window displays for Tiffany. Set against the backdrop of a whimsical holiday construction scene, the holiday hero stands atop a 17-foot animatronic robot constructed from Tiffany Blue Boxes, helping to put the finishing touches on the tree. These playful figures share their love of the holidays by preparing for the gift-giving season with the construction of a gift for London commuters and tourists: The Tiffany & Co. scented tree and fragrance.
Launching the tree was a spectacular occasion as the station hosted an orchestral flash-mob giving a rendition of The Beatles' Love Is All You Need, creating a very festive and romantic atmosphere for the station's visitors.
Adjacent to the tree, shoppers will be able to visit the Tiffany fragrance shop, also inspired by the whimsical construction scenes captured within the holiday campaign.