Have a dry (not dull) January with Wild Idol at Searcys’ collection of venues

Dry January is set to be as popular as ever this coming year with 1 in 6 adults expected to take part (Truly Magazine, 2022). Throughout the month, one of UK’s oldest restaurateurs and hospitality companies, Searcys will be serving Wild Idol’s premium, alcohol-free champagne alternative at a number of its stunning venues across London, for a dry not dull January.

Wild Idol is a vegan, gluten-free and naturally alcohol-free sparkling alternative to wine and champagne, handcrafted using the finest winemaking techniques and the highest quality grapes. Unlike other non-alcoholic wines which use alcohol extraction, Wild Idol’s pure blend has never contained alcohol and has never been fermented. The range includes a white and rosé vintage, offering the ultimate alcohol-free tipple for January, without the need to compromise on taste or style.

Guests can enjoy the Wild Idol at Searcys by the glass and bottle, and in an exclusive non-alcoholic cocktail served alongside their famous afternoon tea and food menus at St Pancras Brasserie and Champagne Bar by Searcys.


St Pancras Brasserie and Champagne Bar by Searcys

Europe’s longest champagne bar located on the St Pancras International  Station’s mezzanine, has reopened following a full renovation at the end of 2022. With the stunning backdrop of the station’s Victorian Gothic canopy, the space offers a plethora of seafood menus and small bites, including a show stopping oyster bar and their famous afternoon tea, served in a bespoke suitcase stand. While the art-deco Brasserie serves British classic dishes with a modern twist. This iconic venue is a classic setting to sip a glass of Wild Idol with their delicious afternoon tea.

Wild Idol is served in some of the world’s best restaurants, bars, hotels and luxury stores including Harrods, Selfridges, Daylesford and from wildidol.com with an RRP of £29.99. It is also available online, at Searcys Gift Shop, as a gift set paired with Searcys signature Champagne flutes.