The White Company Opens First Travel Retail Unit At St Pancras International
This week, HS1 Ltd, the operator of St. Pancras International, has welcomed a new retail addition to the station's Arcade as The White Company moves in to a prime location. The new St Pancras International store is The White Company's first venture into the travel retail market.
The extensive range in-store includes gifting options for adults and children and has The White Company’s unrivalled emphasis on affordable style for the home. The product selection includes sterling silver photoframes, cashmere socks, soft toys, the company’s signature and premium fragrance ranges, scented candles, the Noir bath & body range as well as The White Company’s much-loved towelling robes.
Gary Temprell, Retail Director of The White Company welcomes the new opening: “We are delighted that our new opening at St. Pancras International has not only been an immediate success but has also given us an exciting entry into the Travel Retail channel. I’m sure that the new White Company store is set to become an essential stopover for users of St. Pancras International and we are particularly confident that the product range on offer, specially selected for the station’s strong ABC1 traffic profile, will delight travellers and station visitors alike.”
Wendy Spinks, Head of Revenue Generation, HS1 Ltd, adds: “The White Company has, become one of the UK’s most trusted and revered lifestyle retailers and we are delighted that they have selected St. Pancras International for their entry into Travel Retail. The station offers a stunningly stylish setting complemented by an exceptionally strong user profile among our 40 million visitors each year, which makes this busy location ideally matched to the company’s unique character and broad appeal.”
